Downtown Winter Garden has a new women’s boutique. Doxology is located in a building known as the old feed store on North Main Street and it is stocked with clothing, jewelry and gifts.
The space previously housed a boutique, but new owners Christy Reynolds and Erick Swart say theirs has a different feel. They purchased the old store’s inventory, but they are moving towards different price points and plan to be active in the community.
Reynolds and Swart are constantly on the search for new items as well that will add their own unique touches to the boutique.


A doxology is a biblical term that indicates a prayer or praise to God, so naturally, the store offers faith-based gifts and a sanctuary in the middle of the room for prayer.
Reynolds and Swart want the space to serve as a break in the action for people. They have each lived in Central Florida for over 15 years and are embarking on a new journey, having worked in different fields then retail prior to opening the shop.
Regular hours for Doxology are 11 a.m. to 6 p.m. Monday through Thursday, 11 a.m. to 7 p.m. Friday and 10 a.m. to 5 p.m. Saturday. They will mostly be closed on Sundays, but will be open when special events are going on downtown.